{"id":8216,"date":"2022-05-30T13:16:52","date_gmt":"2022-05-30T11:16:52","guid":{"rendered":"https:\/\/toutesnosenergies.fr\/?p=8216"},"modified":"2022-05-30T13:16:57","modified_gmt":"2022-05-30T11:16:57","slug":"greenwashing-une-note-de-lecture","status":"publish","type":"post","link":"https:\/\/toutesnosenergies.fr\/index.php\/2022\/05\/30\/greenwashing-une-note-de-lecture\/","title":{"rendered":"Greenwashing : une note de lecture"},"content":{"rendered":"\n<h3 class=\"has-background wp-block-heading\" style=\"background-color:#8ce2d2\">Emmanuel Forichon a lu <strong><em>GREENWASHING<\/em>\u00a0<\/strong><em>Manuel pour d\u00e9polluer le d\u00e9bat,<\/em> par Aur\u00e9lien Berlan, Guillaume Carbou et Laure Teuli\u00e8res, Anthropoc\u00e8ne SEUIL mars 2022 <\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/products-images.di-static.com\/image\/aurelien-berlan-greenwashing\/9782021492897-475x500-2.webp\" alt=\"\" width=\"247\" height=\"335\"\/><\/figure><\/div>\n\n\n\n<p>Le greenwashing, nous baignons dedans, parfois sans nous en rendre compte, souvent par l\u2019effet de la \u00ab fabrique du consentement \u00bb. On flatte notre besoin de \u00ab zone de confort \u00bb :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&#8211; On va seulement changer la motorisation de notre bagnole individuelle,<\/li><li>&#8211; On va seulement coller sur la bouffe des \u00e9tiquettes HVE et autres nous garantissant une alimentationsaine, etc.<\/li><li>&#8211; Pas d\u2019angoisse, on sait capturer le CO2, la croissance verte va cr\u00e9er plein d\u2019emplois, etc., etc.<\/li><\/ul>\n\n\n\n<p>Le greenwashing op\u00e8re subtilement par v\u00e9rouillage de la pens\u00e9e qui se traduit par une logique reposant sur 3 piliers : \u00e9conomisme, solutionnisme technologique et pens\u00e9e en silo.<\/p>\n\n\n\n<p>1.\u00a0<strong>L\u2019\u00e9conomisme\u00a0<\/strong>: on finit par nous faire croire que seuls les m\u00e9canismes de march\u00e9 peuvent faire fonctionner la soci\u00e9t\u00e9 (rentabilit\u00e9, comp\u00e9titivit\u00e9, concurrence libre et non fauss\u00e9e, croissance&#8230;), qu\u2019on peut tout marchandiser, transformer en \u00ab produits financiers \u00bb y compris des \u00ab services \u00e9cosyst\u00e9miques \u00bb de la nature, faire de chaque collectivit\u00e9 un investisseur et de chaque citoyen un actionnaire.<\/p>\n\n\n\n<p>2.\u00a0<strong>Le \u00ab solutionnisme technologique \u00bb\u00a0<\/strong>vient en compl\u00e9ment pour nous rassurer parce qu\u2019il trouve des solutions \u00e0 toutes les menaces climatiques et autres qui sont autant d\u2019opportunit\u00e9s pour les investisseurs. <br>La recherche, par les grands investisseurs, de produits financiers dans le secteur porteur de la \u00ab transition \u00e9nerg\u00e9tique industrielle \u00bb a pour principale raison la crainte de voir leurs actifs mis en difficult\u00e9 parce qu\u2019ils ne r\u00e9pondraient pas aux \u00ab enjeux du changement climatique \u00bb . Le volume de ces investissements et la dimension industrielle des solutions ainsi financ\u00e9es, ont pour effet de ridiculiser toute les tentatives d\u2019alternatives. En m\u00eame temps ces investisseurs et leurs partenaires industriels font le lobbying n\u00e9cessaire pour d\u00e9r\u00e9guler le secteur de l\u2019\u00e9nergie.<\/p>\n\n\n\n<p>3.\u00a0<strong>La pens\u00e9e en silo\u00a0<\/strong>: c\u2019est le contraire d\u2019une pens\u00e9e syst\u00e9mique et \u00e7a laisse croire qu\u2019on peut traiter les probl\u00e8mes par secteur.<br>On d\u00e9veloppe du PV ou de l\u2019\u00e9olien pour produire de l\u2019\u00e9nergie \u00ab d\u00e9carbon\u00e9e \u00bb et on ne prend pas en compte le CO2 produit par les centrales thermiques compensant l\u2019intermittence, ni les probl\u00e8mes pos\u00e9s par l\u2019extractivisme minier ;<br>On produit des agrocarburants au d\u00e9triment de la production agricole vivri\u00e8re, ou encore on pr\u00e9tend que le photovolta\u00efque sur terres agricoles fournit des \u00ab services agronomiques \u00bb, et on artificialise des sols et on d\u00e9pr\u00e9cie des activit\u00e9s agricoles, etc.<\/p>\n\n\n\n<p>Le greenwashing r\u00e9cup\u00e8re tout, m\u00eame la biodiversit\u00e9, transform\u00e9e en outil de gestion :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Une bande enherb\u00e9e en bordure de champ permet d\u2019\u00e9pandre des phytosanitaires sur des centainesd\u2019hectares,<\/li><li>La compensation permet de d\u00e9truire ici en restaurant l\u00e0,<\/li><li>La \u00ab neutralit\u00e9 carbone \u00bb de l\u2019aviation est assur\u00e9e en faisant planter des arbres clon\u00e9s et en chassant leshabitants des zones de reboisement industriel, etc.<\/li><\/ul>\n\n\n\n<p>Ce que les greenwashers ne nous disent pas : par exemple il faudrait un d\u00e9partement fran\u00e7ais enti\u00e8rement couvert d\u2019\u00e9oliennes pour fournir en hydrog\u00e8ne les seuls vols au d\u00e9part de Roissy&#8230; ou 10 % de la surface agricole fran\u00e7aise pour les faire voler en agrocarburant.<\/p>\n\n\n\n<p>Tout r\u00e9duire \u00e0 l\u2019empreinte carbone et pire encore au CO2\u00a0comme unique cible de r\u00e9duction des impacts de la pr\u00e9dation industrielle, c\u2019est laisser le champ libre \u00e0 de nouvelles menaces sur la sant\u00e9 de la Plan\u00e8te et de la population : nouvelles pressions sur les ressources naturelles, sur la biomasse, sur les fonctionnalit\u00e9s des sols agricoles et forestiers, etc.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#8ce2d2\">Il est urgent de rappeler qu\u2019une conception syst\u00e9mique de la transition \u00e9cologique doit redonner toute sa valeur au travail humain face \u00e0 la financiarisation et \u00e0 la d\u00e9mat\u00e9rialisation g\u00e9n\u00e9ralis\u00e9es, rendre leur r\u00f4le aux processus agrobiologiques face \u00e0 l\u2019artificialisation des sols et \u00e0 l\u2019industrialisation de la cha\u00eene alimentaire, enfin, laisser s\u2019\u00e9panouir la biodiversit\u00e9 et restaurer ainsi la sant\u00e9 des milieux de vie et la sant\u00e9 des humains.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emmanuel Forichon a lu GREENWASHING\u00a0Manuel pour d\u00e9polluer le d\u00e9bat, par Aur\u00e9lien Berlan, Guillaume Carbou et Laure Teuli\u00e8res, Anthropoc\u00e8ne SEUIL mars 2022 Le greenwashing, nous baignons dedans, parfois sans nous en rendre compte, souvent par l\u2019effet de la \u00ab fabrique du consentement \u00bb. On flatte notre besoin de \u00ab zone de confort \u00bb : &#8211; On &#8230; <a title=\"Greenwashing : une note de lecture\" class=\"read-more\" href=\"https:\/\/toutesnosenergies.fr\/index.php\/2022\/05\/30\/greenwashing-une-note-de-lecture\/\" aria-label=\"Plus sur Greenwashing : une note de lecture\">Lire plus<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_cbd_carousel_blocks":"[]","sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-8216","post","type-post","status-publish","format-standard","hentry","category-informations-diverses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Greenwashing : une note de lecture - Toutes Nos \u00c9nergies \u2013 Occitanie Environnement<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/toutesnosenergies.fr\/index.php\/2022\/05\/30\/greenwashing-une-note-de-lecture\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenwashing : une note de lecture - Toutes Nos \u00c9nergies \u2013 Occitanie Environnement\" \/>\n<meta property=\"og:description\" content=\"Emmanuel Forichon a lu GREENWASHING\u00a0Manuel pour d\u00e9polluer le d\u00e9bat, par Aur\u00e9lien Berlan, Guillaume Carbou et Laure Teuli\u00e8res, Anthropoc\u00e8ne SEUIL mars 2022 Le greenwashing, nous baignons dedans, parfois sans nous en rendre compte, souvent par l\u2019effet de la \u00ab fabrique du consentement \u00bb. 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